Consumers Attitude towards Modernized Shopping Center vs. Traditional Shopping Center – A Case Study at Khulna City

Abstract

The world business style has changed to a greater extent. With the change in business style, Bangladesh though lagging far behind has gradually adopted various styles. Modernized shopping centers, which are very much similar to the western supermarket, although miniature in size, recently have emerged in the major urban cities of Bangladesh. At the same time the traditional shopping center called ‘Bazar’ still are leading among the shopping centers. The research aimed to investigate the reasons behind the shopping attitude of the customers in choosing modernized shopping centers. The analysis suggests that class difference of the consumers plays an important role in selecting shopping centers. Availability of goods and price of commodities at the shopping center influences in selecting shopping center. Reputation or image of the shopping center also has influence in selecting shopping center.