Credit Card Market in Dhaka City:

An analysis of the Issuers, existing card holders and merchants

Abstract

Information technology (IT) has changed most of the functions in banking business. Now-a- days, most of banking activities are being conducted based on electronic banking. E-banking such as the use of credit card has changed banking habit of the customers and activities of the bankers. The present study provides a brief idea about credit card facility of the banks in Dhaka, the different aspects of credit cards and customer satisfaction from existing credit card users and problems faced by cardholders and merchants in order to get a clear picture about overall credit card market in Dhaka City. Primary data have been collected from 122 cardholders, 25 merchants and 8 card offering organizations. Problems and prospects of this study have been identified from their views. The findings reveal that card market is in booming condition and it has high potentiality in Bangladesh. Recommendations have been drawn for issuers and merchants so that they can sustain existing cardholders, increase prospective cardholders and expand the overall market.