Does CSR Effect on Consumer Purchase Decision? A Study on University Students of Dhaka City in Bangladesh

Abstract

Corporate Social Responsibility (CSR) is the activities carried out by the corporations that not only contribute to society but also influence to purchase behavior of the consumers. But there are misconceptions about CSR and its effect on purchase behavior of the students. As this study concerns about CSR and its persuasion on students’ purchase behavior, exploratory research design was used. This study carried out based on students’ purchase behavior which is related with the awareness about CSR. The findings indicate that students, who are knowledgeable and aware about CSR, have favorable attitude and positive influence on their purchasing decisions.